Remind us again why Diego looks like he should be on Survivor : Palmarola instead of the pitch? No matter, though – he’s helping Juve to sell their shirts, with his name at the back!

According to Tuttosport, the Brazilian has become a marketing phenomenon at the club. Bianconeri product sales have increased by 40% since his arrival. His shirt is the most sought after item by fans. Bem feiiiiito….!

“For each Del Piero shirt sold today, Diego sold two,” said the owner of the Juventus Official store. Looks like mano is becoming a cut favorite in Turin. Maybe he can convince Amauri to return to Brazil. Ha-ha-ha.

In addition, Diego will be the poster boy for a new cosmetics company who’re also sponsoring the club.