AIA Singapore appoints Heung-min Son as first brand ambassador

    LONDON, ENGLAND – OCTOBER 23: Son Heung-Min of Tottenham Hotspur applauds the fans after their sides defeat during the Premier League match between Tottenham Hotspur and Newcastle United at Tottenham Hotspur Stadium on October 23, 2022 in London, England. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images)

    AIA Singapore today announced Tottenham Hotspur player Heung-min Son, as its first Singapore brand ambassador. Heung-min Son is a seven time Asian Footballer of the Year and last season became the first Asian player to win the Premier League Golden Boot. His appointment comes as part of the AIA One Billion movement which aims to engage a billion people across the region to live Healthier, Longer, Better Lives by 2030.

    As AIA Singapore’s brand ambassador, Heung-min Son will inspire Singaporeans to live better every day by promoting holistic wellness in 3 key aspects – physical health, motivation and mental health as well as financial health – with the aim of championing AIA’s brand promise of enabling the Singapore community to live Healthier, Longer, Better Lives.

    “Many of the values and my outlook on life is imparted to me from my parents. As a child, they always inspired me to better myself in all I do, and if I wanted to be the best football player I could be, I would have to outdo myself by being in the best physical and mental health while also respecting others. To this day, I hold these values dearly that a good frame of mind, a healthy lifestyle and being a team player are important. I am honoured to be the first ambassador for AIA Singapore as we take steps to motivate more people to achieve holistic wellness together,” said Heung-min Son.


    With Heung-min Son’s appointment, AIA Singapore reaffirms its commitment in enabling Healthier, Longer, Better Lives for Singaporeans by engaging communities in Singapore through active living, conveying the values of teamwork, discipline, and sportsmanship as well as how people can care for their physical health, mental health and financial health holistically, to positively impact lives.

    Heung-min Son will play a key role in championing AIA Singapore’s upcoming initiatives in the calendar year, to demonstrate the importance of holistic wellness to achieving a Healthier, Longer, Better Life. These will include activities for customers, AIA insurance representatives, corporate partners as well as employees of AIA Singapore.

    AIA Singapore has been a long-standing partner of the Tottenham Hotspur as the Club’s Global Principal Partner. Last year, AIA Singapore and Tottenham Hotspur jointly launched the Grant-a-Wish with AIA Better Lives Fund – a fundraising initiative to raise funds for children, youths and their families in need. Proceeds went towards supporting beneficiaries of the AIA Better Lives Fund through Community Chest, which included AIA Singapore’s adopted charity partners – Children’s Wishing Well to provide nutritious meals for the young children, supporting their education and helping them to realise dreams through professional qualifications in non-academic areas. For VIVA Foundation, the donations funded cancer research projects to create advanced treatments to save lives of children with cancer, curate programmes that offer holistic care for survivors to do well after treatment and enable better medical facilities. The funds raised also went to the Tottenham Hotspur Foundation.

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