It’s normal for footballers to be part of beauty and fashion campaigns in the men’s realm, and the trend continues with a unique partnership between the Japanese and French. The brand BULK HOMME, from Japan, officially appointed Paris Saint-Germain and French national superstar footballer, Kylian Mbappe as its global brand ambassador this week.
BULK HOMME approached Kylian Mbappé to become its ambassador after he attracted worldwide attention as the world’s leading striker. The company was also impressed by his vision and fierce energy which helped him win the Ligue 1 MVP 2018-2019.
Kylian Mbappé decided to accept the invitation after trying BULK HOMME’s products, and the fit turned out perfect. Kylian Mbappé’s unrelenting ambition to become the world’s number one player has much in common with BULK HOMME’s vision to become the world’s No.1 men’s skincare brand and the brand’s concept, ‘THE BASIC’, which is all about quality without compromise.
Kylian Mbappé’s work as the global ambassador will not just revolve around advertising campaigns. It also includes:
1.Supporting global business expansion
Kylian Mbappé will join BULK HOMME as a key adviser, working with the business to expand globally and also to re-brand as an eco-friendly brand.
He will work with the company on its “Global Project†to grow the brand beyond its core Asia marketplace to become a brand loved worldwide.
2.Joint charity project
Earlier this year he started a social action programme called “INSPIRED by KM Projectâ€. BULK HOMME will now support this initiative, which provides livelihood and educational support to 98 disadvantaged children living in France. (The number 98 was chosen as 1998 is Kylian Mbappé’s birth year.)
BULK HOMME already sponsors organisations that support and popularise parasports and 3×3 basketball teams, based on the idea that men’s beauty requires a health perspective.
3.Team sponsorship of Paris Saint-Germain
BULK HOMME has also struck a sponsorship agreement with Léague Paris Saint Germain (PSG), the team Kylian Mbappé currently plays for, and will explore future product development in collaboration with PSG.
