LiveNow secures Euro 2020 broadcast rights

    On-demand streaming service LIVENow has announced that they have secured the exclusive broadcast rights in Singapore for the UEFA European Championships, EURO 2020.

    Football fans in Singapore can look forward to a month of exhilarating European football this summer with LIVENow, from the comfort of home or on the go.

    LIVENow is home to the best live experiences, bringing sports, concerts, workouts, stand-up comedy, inspirational speakers and more to screens around the world. Launched in 2020, LIVENow was founded by Andrea Radrizzani, Chairman of Leeds United Football Club and founder of the sports and media investment platform Aser Ventures. LIVENow’s sports content is spearheaded by Head of Sport, Peter Leible who recently joined from Bundesliga, where he served in different senior roles for the last 9 years.

    LIVENow will broadcast all 51 matches from EURO 2020 live, from 11 June to 11 July 2021, across mobile phone, tablet, TV and PC. Fans will be able to watch every game for an early bird price of SGD $88. The tournament pass will be $98 from June 1st onwards (inclusive of GST). Fans will also have access to UEFA produced content, including the official daily highlights programme available exclusively on LIVENow.

    LIVENow’s EURO 2020 coverage will be available to buy directly from www.live-now.com and LIVENow’s soon to be announced partners.  

    Peter Leible, Head of Sports, LIVENow, said: “For the first time ever in Singapore, one of the world’s great football tournaments is set to be offered exclusively on OTT. Singapore – with its high levels of internet penetration, sophisticated user base and passion for football – makes it the ideal place for LIVENow to launch its EURO 2020 service. We’re excited to give football fans in Singapore the opportunity to enjoy every match with LIVENow.”

    LIVENow is building out its content offering to fans around the world at an aggressive pace.  LIVENow was the official home of Dua Lipa’s record-breaking “Studio 2054” show, which featured special guests Elton John, Kylie, Angele and Bad Bunny. Past events have included shows from Gorillaz and Ellie Goulding, the LAUGHNow Comedy Club and International Test cricket.  LIVENow will soon host their first ever K-Pop show from MAMAMOO, and Live From Another World, a new four-part series showcasing cutting-edge new bands from the United Kingdom.

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