Over the course of two days – 17 and 18 June 2022 – adidas organised a series of activities with David Beckham in Singapore. The activities were anchored on the brand’s purpose, “Through sport, we have the power to change lives”.
“WE GOT THIS 2.0” TALK SHOW
On 17 June, David Beckham spoke to more than 120 members of the public at a talk show
dubbed “WE GOT THIS 2.0”, held at the adidas Singapore Brand Centre Orchard. Hosted by
987FM radio DJ Joakim Gomez, David Beckham was joined by three local panellists:
entrepreneur and social media personality, Christabel Chua, professional footballer, Ikhsan
Fandi, and international DJ and Host, Jade Rasif.
A contest for the public to win passes to attend the talk show ran over six days on adidas
Singapore’s and the panellists’ Instagram channels, as well as via the adidas app. Winners were selected from more than 2,000 entries submitted during the contest period.
The three talk tracks discussed by David Beckham and the panellists were:
1) What matters (sharing what is important to them at this point in their lives),
2) Marrying ambition with mental health (how they balance achieving what seemed like the
impossible), and
3) We Got This (tips and advice on how they stay on track to achieve their goals).
Ikhsan Fandi on “What matters”: “My family means everything to me. I always confide in them when faced with challenges. I feel safe knowing that there are people to guide and support me through the tough times and will have my back all the way.”
“WE GOT THIS” FOOTBALL CLINIC WITH SPORTSG AND DAVID BECKHAM AT THE ARENA
The next day, in collaboration with Sport Singapore (SportSG), adidas organised a football clinic for 100 aspiring youth footballers between four to 16 years from the ActiveSG Football Academy (AFA). The 90-minute clinic focused on building fundamental motor skills for 40 pre-schoolers, football drills and short matches for 60 children under 12 years old and athletes with varied abilities who live with cerebral palsy.
adidas Singapore Creators (the brand’s term for influencers) and professional footballers, Anders Aplin, Christopher Van Huizen, Fabian Kwok, Ikhsan Fandi, Izzati Rosni and Marc Ryan, joined the youths by assisting in the clinic and participating in the friendly matches organised.
